Clever Packaging: Watch The Throne

On the way to Va Beach last week, we stopped by “Tarjay” off I95 for a quick rest stop.  We decided we might as well browse through the music isle to pick up some tunage for the road so I picked up Jay-Z and Kanye’s “Watch The Throne”.  I know many people got it off iTunes, but as I mentioned before, I personally still enjoy the excitement of opening a tangible copy of an album.

Going through the music isle, this album is hard to miss since it stands out with the gold cover with embossed designs by Riccardo Tisci c/o Givenchy.

it opens up with 4 flaps on all sides revealing more photographic designs with the center holding the disc.

on the flipside, the gold embossed design is repeated on all panels of the cover.

While driving and half way into listening to the album, the repetition of the gold panels and the way the album cover panels opened up all of a sudden clicked and made sense to me why it was designed that way.  I had to grab the album packaging while driving and folded it up to this…

(queue transfromer’s sound effect)

not sure if this was the designers intention, but it just made sense for it to be which I thought was pretty…Pretty dope.  I really like that there’s been an effort in making album covers interesting and creative lately to hopefully entice people to actually buy the record as opposed to downloading it.

As for a review on the actual album, I thought it was OK.  It get’s progressively better, and it’s interesting to hear the some tracks influenced by Dubstep.  As for the rest, I’ll leave the details up to the other blogs.  I mainly just wanted to comment on the clever packaging and hopefully encourage people to at least try to buy an album every once in a while.  It’s worth it.

-Kanpai

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